ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Web 164

Web Design Marketing Security 164

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 10, 2016

Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Or, revenue or AOV, depending on what you've identified as supreme in your Digital Marketing and Measurement Model. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

OCTOBER 10, 2011

and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy. Marketing, relationships and a reach that money, honestly, can't buy. And it is a lot of work.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. If you’re not very skilled at it – most marketers aren’t – you’re missing out.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90