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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The most telling cohort, perhaps, is which promotion locked in the sale. The second relies on retention. The second type is winning. By month of first order.

Retention 126
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them. Display Advertising.

Channel 165
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. Consider the benefits of selling wholesale.

B2B 118
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

For example, if your goal is to boost sales by 20% over the next quarter, you might set multiple KPIs to get the full picture of how your team is progressing (e.g., For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. submits a form).

Metrics 105
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How to Build a Product Launch Strategy

ConversionXL

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You want sales, yes. It is also rude. Oh, that makes sense.

Framework 163