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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Organic Social Media Campaigns.

SMS 101
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94
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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Most successful traditional conferences focus on networking and learning with a small amount of sales pitches throughout. You will offer networking possibilities through video calls and live chats. You want to leverage affiliate marketing in order to promote the event. Think about the following email campaigns: Prelaunch.

Hosting 98
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How to Measure Small Business Website Performance

Up and Running

You can come up with better topics for your content and you’ll know which channels you should focus on. Understanding the source of your traffic can help you focus on the right channels and discard ones that aren’t working. Traffic sources. Your analytics tools can also tell you where your visitors are coming from. Conversion rates.

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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience. It will not only benefit customers but help cut costs on unnecessary ad spending or marketing campaigns that simply don’t connect with your audience.

eCommerce 152
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on. By campaign of first order. Marketing campaigns and promotions. So which are most important?

Retention 126