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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. image credit.

Campaign 130
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

As a result: They’re converted via email. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on. By campaign of first order. Which cohorts to monitor.

Retention 126
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

And then it ensures that all of the organization’s efforts match that true north. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). They’re marketing platforms with a heavy focus on email. Product marketing uncovers where to play and how to win.

Marketing 110
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. We wanted people to connect and discuss real problems and challenges with other peers.

B2B 94
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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. Time Zones Not Matched. Offline marketing, newsletters, social media, affiliate links, etc.

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How to Use Email Marketing to Build Brand Awareness

Duct Tape Marketing

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. Leverage ROI of any marketing campaign.

Email 70