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How to Measure Small Business Website Performance

Up and Running

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. SEO performance. Search engine optimization increases the chances that people will find your website when they use keywords that are relevant to your business. Keyword research. Mobile-first.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. Affiliate Marketing. Search Engine Optimization (SEO). Off-Page SEO and Backlinking. Email Marketing.

SMS 101
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165
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Effectively Acquire Customers With These 6 Digital Marketing Hacks

The Startup Magazine

It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. Proper SEO: Content is the king, but there are so many kings! However, affiliate marketing remains a great cost-effective way to reach out to new masses.

Customer 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Daniel Layfield, Growth Product Manager at Codecademy. Gaetano DiNardi.

B2B 94
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113
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Extremely Effective Marketing Tactics For Startups

YoungUpstarts

Search Engine Optimization. Search engine optimization (SEO) is by far one of the most crucial marketing tactics for startups and smaller businesses as it will enhance an authentic online presence and drastically increase web traffic numbers. Affiliate Marketing. Content Marketing. Social Media Marketing.

Affiliate 179