Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers are typically responsible for selecting and integrating these products into the company’s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the organization. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growth Managers are typically responsible for selecting and integrating these products into the company’s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the organization. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. This is obvious.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. This is obvious.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 10, 2016

Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. The links for my books that go to Amazon also have tracking parameters, in this case my Amazon affiliate-id. I like using the word outcome. I find the word conversions a bit repressive.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart).

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. For inspiration, here are the ten most common goals according to Hootsuite research: To ensure your goals lead to real results, use a goal-setting framework like S.M.A.R.T., The sheer size of Facebook means there’s likely an audience for any product.

Marketing 134

Marketing Audience Social Media Algorithm 134

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 11, 2015

Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals. Insights I will use to shift my participation on both channels.

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

OCTOBER 4, 2017

Let me ask you this, I had somebody on the other day, a new book on social media and this is a book on essentially kind of branding and starting a personal business or whatnot. People would hire me to do marketing plan or social media strategy or whatever. Dorie Clark: Absolutely. I should write for that too, that would be pretty cool.

Harvest 35

Harvest Affiliate Portfolio Framework 35

Occam's Razor

AUGUST 9, 2016

I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). Very nicely summarized above.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Cafe

SEPTEMBER 5, 2012

In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). Social Media marketing for startups – paid course by Dan Martell.

API 167

API Viral Startup Retention 167

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. I dare say even more than Search (and without a shred of doubt, more than Social Media). Your company cross-channel outcomes data.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

FEBRUARY 28, 2018

But even if you did get an MBA or a degree in business, in recent years the tools and technology available to small businesses have increased rapidly with the evolution of social media, influencer marketing, and digital marketing. We offer multiple options for profit sharing with bonuses and affiliate structure! Social media.

Social Media 91

Social Media Affiliate Cuba Advertising 91

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! " to "omg what am I going to do with all the money and fame I'm earning!"

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. People spend an average of 145 minutes on social media every day.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. The multi-channel strategy you are executing is unique. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Startup Lessons Learned

MAY 29, 2020

It's been an incredibly useful resource for me and the projects that I've been affiliated with. It's actually just Rails and a CSS framework called Tailwind UI, and what's great about it is I don't have to. The affiliate network was like an ad network for e-commerce. Eric Ries : How did you come to be in the Bay Area?

Romania 60

Romania Silicon Valley Matching Cofounder 60

Occam's Razor

MAY 27, 2015

Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time. Programmatic advertising is all the rage.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

FEBRUARY 9, 2015

You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Even if organic social exposure on top channels are approaching sub 5% of your followers! Identify channels that are more effective for your competitors.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Media Temple. Express : Express is built on NodeJS framework. Web frameworks. Zend Framework (PHP). Social Media Tracking/Marketing. analytics for social media and online. affiliate and referral marketing on the web. social media and email marketing. Email Integration. Domains.Co. Text Editor.

Software Review 53

Software Review Technical Review Startup 53