Duct Tape Marketing

NOVEMBER 11, 2021

Helpful affiliate tools: Referral Candy , Referral rock. Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. I mean, if you think about affiliate deals, they're kind of, Hey, you know, send somebody our way, use this referral link and you get 20 bucks.

Affiliate 95

Affiliate Advisory Board Networking Programming 95

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1.

Metrics 137

Metrics Campaign Email Marketing 137

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. Another provider which identifies email addresses of strangers is Contactout.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JUNE 23, 2016

You can sell the book on sites like Amazon, or even release it for free as a download on your site to those who agree to submit their name and email to become a subscriber. You can, for instance, create some type of referral or affiliate program where members get a commission or free stuff for bringing new consumers on board.

SEO 100

SEO Social Media Hosting Affiliate 100

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

SEPTEMBER 19, 2011

We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search.

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. Why is it that your Affiliate program is targeted only to the bottom of the Do stage?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. The last column. It is painful. In that row click on Source/Medium.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Phone Calls / Conversions Driven from Website. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Answer tech support emails for a day.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 10, 2011

Everyone wants the perfect tool that bounces rates in real time while computing multi-channel attributable impact of an email sent to grandma via Facebook based on competitive intelligence gleaned from TV watching behavior of customers with lifetime value greater than $358 and FICO scores of 700 or higher. They all care just about outcomes.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

OCTOBER 22, 2008

You think All Visits and Overall Conversion Rate gives you insights. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. While they form a much smaller % of my overall Visits, Visitors on my brand terms form a nice % of my overall conversions.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There are free sources like Conversion University (video, audio, more). You have a publicly available portfolio of your work, no matter how small or basic. The interest is not surprising. There are books galore.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. You can try the offer with just one affiliate or some Bing ads.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Site Conversion Rate. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Email Integration. Email marketing. Sendgrid : Need to send email out to users? They make sure that your emails never to go spam folders. affiliate and referral marketing on the web.

Software Review 53

Software Review Technical Review Startup 53

Both Sides of the Table

OCTOBER 31, 2011

Historically you are your email address. Think about your local news anchor saying, “if you want to get in touch email me at xxxx.” Nearly every day now I see public figures telling people their Twitter identity in stead of Facebook, email or other forms of identity. Who are you on the web? ” Sure.

Florida 324

Florida API Seattle Semantic 324