A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're better than everyone else at SEO.". "A We're going to use an affiliate program so our customers sell it for us.". OK, so what can you do to rise above the cacophony that is the Internet? In a world where everyone and their brother is "joining the conversation" (oops, I use that phrase constantly!), Visibility-fail.

Software Review 261

Software Review Technical Review Viral Software Developers 261

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Don’t do SEO Wow.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

ConversionXL

SEPTEMBER 24, 2012

The only possible solution: the income had to come from the internet. In the process of seeking my goal in life I discovered that there’s not a single good resource on the internet on finding life purpose. Through connections I made on LinkedIn, I was able to land a job for a British internet television company.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

JULY 22, 2013

micro-conversion). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

www.peterdrew.net

OCTOBER 23, 2010

Peter Drew Internet Marketing Tools Online Blog Home Recieve an Email for Each New Post Here Contact Peter Drew You are here: Home / Internet Marketing / How to find a good programmer or web developer How to find a good programmer or web developer October 1, 2007 By Peter Drew Leave a Comment 1. Protect your asset. and is online a LOT.

Web Development 40

Web Development Coder Web Developer 40

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% But if not that, then SEO or blog posts or tweets or word of mouth and so on, so it’s still going to take 10s of millions of impressions.

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. One of these days all web analytics vendors will migrate to the Asynchronous making the Internet a faster place to live in. Not bad eh?

Analytics 122

Analytics Software Review Campaign Flash 122

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Here are a few ways to optimize your titles and on-page SEO: Use a hyphen or colon. Bloggers and internet users absolutely love images, graphics and different types of media.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

SoCal CTO

NOVEMBER 17, 2009

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? I’ll be curious to hear more about your experience with affiliate marketing. Great stuff! Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MAY 25, 2021

You can access the products anytime and anywhere — there’s even an offline feature so that you can continue working if you find yourself in a place without internet. SEMrush is a comprehensive SEO platform with dozens of tools and crystal-clear reporting. Calendly has a forever-free plan.

Analytics 68

Analytics Affiliate Email SEO 68

Duct Tape Marketing

MAY 26, 2020

As long as you have a microphone that works, a way to record a conversation with guests (if you have guests), and a way to share the content with your audience, you’re really all set. Affiliate marketing. SEO and the benefits of podcasting. Here’s a simple set-up that covers what you need. You can make money from it.

Small Business 94

Small Business SEO Audio Hosting 94

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)).

Metrics 151

Metrics Web Analytics CPA 151

www.ashmaurya.com

AUGUST 29, 2012

If you spend a few minutes searching the Internet for blogs and you click through to some high traffic ones, you ‘ll probably be given the chance to sign up for a newsletter. This is the mold for Internet marketing with the education pitch. The best pitches to do this will include a free template, report, or e-book.

Email 52

Email Customer Tennessee Software Review 52

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 164

Web Design Marketing Security 164

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had a lot of fun learning what the internet could do for me. In fact, my first website I can’t show you, because I don’t think we have internet access, but I had a Geocities website in 1999 for a card game I used to play called Magic the Gathering. I was getting more into internet marketing and trying to ramp up my income.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Software By Rob

FEBRUARY 10, 2009

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Correction…it was 0%.

Design 51

Design Software Review Marketing Software Developers 51

Up and Running

FEBRUARY 28, 2018

Social media ROI is notoriously hard to calculate, so I based my calculations on conversions directly related to people taking a tangible action, like subscribing to a freebie, purchasing an experience (challenge, program, retreat, academy), or becoming a press partner or ambassador on our team. Think the Amazon or Airbnb of transformation.

Social Media 91

Social Media Affiliate Cuba Advertising 91

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 18, 2011

Due to a non-disclosure agreement I signed after I sold the site, I can’t tell you the name of it, but I can tell you that it was in the internet marketing niche. The additional cash came from the affiliate links within the book itself. I didn’t do much for the next few months before my SEO efforts started to kick in.

Email 105

Email Non-disclosure Agreement Affiliate Hosting 105

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. I fundamentally believe that having a vibrant bi-directional conversation on a destination you control with policies you set and data you control is not just insurance, it is your duty to your customers. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. affiliate and referral marketing on the web. GetSatisfaction - conversations between companies / customers. Likelihood of Confusion -trademark, copyright and Internet Law.

Software Review 53

Software Review Technical Review Startup 53

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. Example: “what’s the big deal going from 2% conversion to 3%?? Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.”

Metrics 47

Metrics Analytics Search Affiliate 47

VC Cafe

JULY 5, 2010

The conversation was in Hebrew, so hopefully nothing got “lost in translation&#. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. Content created by users and exhibitors for a specific event is an excellent source of SEO. VC Cafe: You have a pretty long track record in startups.

Aggregator 84

Aggregator Caching PHP 84

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. Is this digital thing here to stay or is the thing that has worked so well for 150 years – catalogs – the thing that still works ("the internet is a fad!")? We have to do Search Engine Optimization. We have to do Paid Search.

.Net 119

.Net Campaign Channel Analytics 119

techcrunch.com

OCTOBER 23, 2010

Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. I don’t know any developers. I need money for the servers.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84