Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). Let's look at the original picture again.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Then I choose Click from the Exactly Matching drop down.

Channel 161

Channel Analytics Campaign Conversion 161

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

There is no doubt that eBay is a fantastic website that represents a huge potential to make money, but in my case I wasn’t keen to build my business there, it didn’t match enough of my criteria. Like eBay you can make money selling secondhand items in community sites if you can find a way to source product at cost or below.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

AUGUST 11, 2015

Campaign Cost Analysis. Campaign Cost Analysis. Or, at least revenue net of marketing or acquisition costs? Let's establish that cost is important. Then you get to the interesting bits, focus on performance (Click-Through Rate), Cost-Per-Click, and Per Session Value. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Earn more affection. strategies). I blame their entrenched thinking.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 20, 2015

So we needed high level content to match the audience + deliver a kickass experience. If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. Navigation should not match the traditional site, the task they are willing to do on mobile are different. We had 245 attendees from 23 countries.

Analytics 48

Analytics Texas Conversion Mobile 48

sharkseo.com

NOVEMBER 29, 2010

Also, when you check keyword search volumes, it’s best to make sure you check “Exact match&# instead of “Broad match&# (the default). Starting a blog on Wordpress costs nothing, and good Wordpress hosting can be very inexpensive, too. Your effort is rewarded by traffic and (hopefully) credibility in your niche.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

JANUARY 7, 2014

A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." There is an analytics ladder of awesomeness each company needs to climb, and it just takes time.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Competitive intelligence data will never match your site's analytics tool. Competitive intelligence tools will never match each other! Competitive intelligence data will never match your site's analytics tool. But if you can't get over Charlie not matching Pooja, I've mentioned the buzzfeed option above.

Metrics 60

Metrics Analytics Non-Compete Search 60