Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Competition (who comes up first consistently, ppc and organic). No credit cards required to sign up! Sign up today! " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. Affiliate marketing As my blog audience grew I began to test a method of making money I was very interested in – affiliate marketing.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. But identification is not organization.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Sounds convenient.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. marketing drivers – email, affiliates, PPC etc. They have ~80 optimizers on staff.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money. Coupon affiliates. "Social to your website.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." You can create a DMMM for a non-ecommerce (with goals and goal value!)

Analytics 140

Analytics Web Metrics DC 140