Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many people would we need to hire? If you can break this down by channel that you’ve acquired them from this is obviously better. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. One last thought.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). These may range from joining an affiliate marketing platform to trying new Google AdWords keywords.

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Adventure

FEBRUARY 5, 2013

To do this well you often hire designers, engineers, and product managers. Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 75

Sales Product Marketing SEM 75

Startup Lessons Learned

SEPTEMBER 28, 2008

hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit. Labels: events , lean startup 5comments: Hitchens said. When will you be speaking? Can I go to one of them? September 28, 2008 6:13 PM Eric said.

Lean 68

Lean San Francisco Continuous Deployment Startup 68

VC Adventure

FEBRUARY 5, 2013

To do this well you often hire designers, engineers, and product managers. Getting new customers could be through adding new features (product), hiring people, traditional marketing efforts (social, advertising, SEM, etc), or even traditional sales efforts (sales teams, distributors, affiliates, new channels, etc).

Sales 48

Sales Product Marketing SEM 48