ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. For example, if a wider marketing goal is to increase brand awareness, an email marketing goal could be to “grow our email list.”. These specific objectives give the campaign clear direction and your team a target to aim for.

Email 136

Email Customer Marketing Software Review 136

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Let use the question in general way. The post provides more detail. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. KISS Metrics – How to Run A/B Tests that Get REAL Results. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats.

API 167

API Viral Startup Retention 167

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. That’s a great way to get in front of that traffic, throw whatever lead generation process you have in front of that traffic, and convert those people to customers. Increase traffic.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JULY 1, 2008

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). , that took ten seconds. then using IndexTools or ClickTracks track the views of that page. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

Duct Tape Marketing

AUGUST 26, 2016

Before you know it, you can get overwhelmed with ESP features, analytical metrics, and dozens of option forms. If you’ve been building your email list for a while, you probably have dozens of opt-in forms floating around your website, landing pages, and affiliate web properties. Examples: lead generation, purchase, event signups, etc).

Email 28

Email Marketing Campaign Lead Generation 28