Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MAY 19, 2020

If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Lowers churn. How to set up your first referral program.

Programming 141

Programming Churn Rate Design Campaign 141

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. I refer to other outcomes (think of the Macy's case above) as micro-outcomes. I call this the macro-outcome. That was not too hard, right?

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Just so we have a visual guide through this learning process, let's use the above image as a reference. Look up, memorize the steps to conversion. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? You worked so hard to get that referring link / execute the campaign. Do this at the very minimum for the 20% of the campaign that are responsible for 80% of your traffic / revenue.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. It is not unusual that in addition to delivering conversions (or not), your website links to other places where traffic you refer adds value.

Analytics 122

Analytics Conversion Affiliate Web 122

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Of those, 72% say they directly impact pipeline and revenue. Any affiliate could host a webinar, no matter how small the audience.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In Adobe's Site Catalyst bounce rate is not a standard metric, but you are able to create a special custom metric. If you don't fall into those two categories you need to pay very careful attention to this metric. It is almost instantly accessible in any web analytics tool.

Metrics 120

Metrics Analytics PPC Campaign 120

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. You don’t need lots of traffic sources to support learning and people don’t usually refer a product unless they have used and like the service.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Apply the Organic Search segment to that report (in Google Analytics segments are on the top right, in other tools please refer to user manual). Other than that I have no other affiliation with Compete.].

Analytics 90

Analytics Search SEO Metrics 90

VC Adventure

MAY 14, 2020

Yes, there are some challenges to parts of the structure of the program , but I was referring in that post to the SBAs implementation of the program and the varied guidance they’ve given since the program’s launch. As I wrote about at the beginning of the week, the SBA has made a mess of the Payroll Protection Program.

SBA 83

SBA Programming Affiliate Lean 83

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” or in the cases of metrics and analytics, to increase the positive metrics you want more of ? Analytics |.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

MAY 18, 2010

Total revenue. The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. Timing refers to the day of the week and the time of day your emails are sent, as well as where the recipient is in the customer journey. total revenue / total spend). total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Use them for testimonials, affiliates, etc. Passives (7-8).

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

JANUARY 26, 2016

UsabilityGeek puts it well , saying that, “ultimately, the primary objective of usability metrics is to assist in producing a system or product that is neither under- nor over-engineered.”. There are many metrics used to measure UX. These are your happiest and most loyal customers that are most likely to refer you to others.

Metrics 48

Metrics .Net Software Review Technical Review 48

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

MAY 27, 2015

Today's primary use of the word programmatic refers to the use of ad exchanges, real-time bidding (RTB), Demand-side Platforms (DSPs) etc. Our advertising will rain down massive revenues! !" Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < to deliver display ads. < /A > ].

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

MARCH 20, 2015

What people refer to as ‘best practices’ are mostly common practices. Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? marketing drivers – email, affiliates, PPC etc. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

DECEMBER 3, 2018

Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. They adopted an approach we refer to as account-based content —creating articles and guides tailor-made to the needs of a single target account.

B2B 133

B2B Marketing SEO Search 133