Affiliate SEM SEO Web 
Both Sides of the Table
APRIL 4, 2011
How many adds came through organic SEO? How many through affiliate deals? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). The Lean Startup Intensive is tomorrow at Web 2.0.
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YoungUpstarts
APRIL 26, 2016
There have been countless debates about the demise of the mobile Web at the hands of mobile apps. One pundit sees apps dominating users’ attention ; another predicts apps will kill off the entire Web. Amazon has more app revenue than mobile Web revenue. Apps are for loyal users and mobile Web is for reach.
Occam's Razor
JANUARY 7, 2007
So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.
This is going to be BIG.
FEBRUARY 26, 2010
ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Now, all of that construction and destruction has moved online. Check out the highly entertaining front page video.)
Up and Running
JULY 26, 2016
These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). If your content is truly good, you’re looking at a few thousand reads from ideal customer prospects, not to mention the SEO benefit.
Seeing Both Sides
FEBRUARY 25, 2016
Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps.
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