Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. How to Improve Mobile App Retention Through Customization. In the chart below, it’s clear that retention varies quite a bit from one industry to the next. Yet focusing retention efforts on these customers would be a poor investment.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Most good email providers will do this automatically for whatever web analytics tool you use. Your website data.

Metrics 137

Metrics Campaign Email Marketing 137

YoungUpstarts

FEBRUARY 11, 2019

Time to Act With Analytics. Playing nice with predictive analytics: Businesses need to craft effective ads, select which customers to cross-sell to and address their customer churn. Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data?

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Underpinning it all I wrote: sales, asset management, analytics & talent management. Solitude & creativity go hand-in-hand. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Until this point, everything is trackable through your Google Analytics setup (assuming you’ve set up cross-domain tracking ).

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Let’s explore. Stage 1: Which In-App Events Correlate With Your Goals? Feature image source.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Competition shifts from user acquisition to user retention. Yet these platforms are only two to three years old.

Internet 114

Internet eCommerce Advertising Flash 114

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â?? actionable analytics.

Software Review 53

Software Review Technical Review Startup 53