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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I propose here a framework for prioritizing your platform buildout. aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . AskAnything.VC I have developed a founder curriculum on my blog.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Cohort analysis lets you compare these two groups and discover any trends.

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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. In a face to face networking situation, this would be how you enter the conversation. image credit. image credit. Why is that?

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.