David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Setting Up Your Google Analytics. ” [Tweet It!]. You can read a more in-depth guide here.).

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

FEBRUARY 21, 2017

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. How Does This Factor Into Conversion Optimization?

Conversion 103

Conversion Metrics Architecture Design 103

abovethecrowd.com

OCTOBER 1, 2013

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. This post details the role that UTM parameters play in traffic attribution in Google Analytics. It does not happen automatically.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MARCH 20, 2019

The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc. Aggregate that data at an account level to know which accounts to target. Everstring.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Like in the image above.

Analytics 96

Analytics Viral Web Mobile 96

Both Sides of the Table

AUGUST 11, 2021

Trust, which today has announced a $9 million financing (Upfront is an investor), is a platform designed to help make the most of marketing investment by providing both analytics and a community of likeminded executives to share what’s working, and what’s not, across platforms. . ==> You can join the Trust waitlist here.

Founder 424

Founder Product Cofounder Acquisition 424

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

AUGUST 19, 2020

In pre-COVID days, our SEO and PPC teams sat in close proximity, so conversations could naturally flow between them. Now that we’re remote, we share threaded conversations in Basecamp (our project management tool of choice) so both teams are aware of the others’ activities. Not sure who needs to be included in each conversation?

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Overall Conversion Rate. Web Analytics or WebTrends or. Total Visits.

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. Go a little bit further, it is not always in Google Analytics. Most important thing in the checklist: audit of Google Analytics.

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. However, you can also see where people click in Google Analytics, which is generally preferable.

Algorithm 111

Algorithm Analytics Conversion Stock 111

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

AUGUST 31, 2017

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Wistia’s analytics can help connect the dots between video consumption and conversions.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. No keyword-level conversion analysis. Aggregated search engine level analysis.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Cohort analysis lets you compare these two groups and discover any trends.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

Up and Running

NOVEMBER 12, 2020

Tools like Adext lets you link your campaign advertising accounts to the Adext AI dashboard and predict the conversions. The tool enables you to aggregate reviews from the web to have an idea of your brand reputation. Like we’ve said before, you can also do this with tools you likely already have, such as Google Analytics.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

JULY 7, 2016

Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. With visual analytics, you won’t ever run out of ‘testing ideas.’.

Metrics 65

Metrics Analytics Aggregator Algorithm 65

Austin Startup

MARCH 15, 2017

Rich Data Discovery Enhances Society The BlazingDB team is passionate about its ability to conduct and promote large scale analytics. Advanced analytic companies such as OneModel , have full deployments and are experiencing scalability, performance leaps and cost reductions. Amazon Redshift Too Slow or Crashing?

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. But conversion rate alone is not a success metric. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

APRIL 1, 2019

Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” Analytics data is one piece of the puzzle to be paired with qualitative research. Transfer parts of the conversation back into your copy.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Both Sides of the Table

APRIL 4, 2011

per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e. increasing conversion from 12.5% How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

DECEMBER 3, 2018

Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Conversion rates will drop through the floor. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

DECEMBER 16, 2015

Heat maps are a popular conversion optimization tool , but what good are they really? So how are heat maps useful in the pursuit of higher conversion rates? Click maps show you a heatmap comprised of aggregated click data. Thing is, you can also see where people click with Google Analytics – which is generally preferable.

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

David Teten

APRIL 1, 2021

aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . Build a network of on-call domain experts, who will have short conversations with portfolio management, typically at no cost. . AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78