Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): This has never been true – not even for people who use the same analytics tool. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) But how do we distribute credit for the conversions across all those channels? The simplest way to start is to look at your Assisted Conversions report in Google Analytics. than multi-channel attribution modeling. It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. This limits a little bit what we can track in web analytics tools.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

crowdSPRING Blog

JULY 20, 2015

Four times per year, Bianca (our Customer Service Manager) downloads reports from each of these services and aggregates them into one supersize Excel spreadsheet, allowing us to perform fairly sophisticated analyses of the results. hourly distribution data allows us to schedule extra help for the busiest times of each day.

Small Business 48

Small Business Customer Intellectual Property Aggregator 48

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), Is that what we are solving for?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. We live, think and breathe digital music distribution. Jinni - Company Website. Films inspire us.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JANUARY 28, 2013

It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love this. Now go, carpe diem!

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Download Software. Most web analytics is single session focused (Visits, Average Time on Site, whatever else you can think of). This picture is from my book Web Analytics: An Hour A Day. Key Performance Indicators!

Metrics 123

Metrics Web Non-Compete Analytics 123

mashable.com

SEPTEMBER 22, 2008

Citrus – An online billing website that allows your customers to view, download and pay their invoices by credit card or direct debit. Easy Projects.NET – Project collaboration software that offers both a downloadable option and a hosted version. Mumboe – Online contract and business agreement management app.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Both Sides of the Table

JULY 10, 2011

Or in utility speak, they are transmission and we are last-mile distribution. Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

VC Cafe

FEBRUARY 14, 2010

4G/ LTE (Long Term Evolution) -the fourth generation of networks, enabling faster downloading in 4G phones (100 megabit per second compared to today’s 21 megabit/sec in 3G phones). We provide our customers with a combination of sophisticated data analytics techniques. A turnkey solution based on a fully telco-grade platform.

Mobile 109

Mobile IP SMS Networking 109

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). It has been downloaded by 2 million time, requiring less CPU processing than competing text input apps. Data mining-based Customer analytics. Interested to meet any of these companies face to face at the WMC 2011?

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

MAY 25, 2017

Say you find that people who download a certain PDF are worth much more money to you over the long term. Well, a simple experiment would attempt to get more people to download the PDF and see what the results are. For instance, analytics data tends to be seasonal. Often, though, it’s simple storytelling. Image Source.

Conversion 103

Conversion Metrics Salary Jordan 103

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â?? actionable analytics.

Software Review 53

Software Review Technical Review Startup 53