VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. According to Graphtreon , a site visualising Patreon analytics, there are 176,000 creators on Patreon with at least one patron and approximately 9 million individual pledges a month paying out approximately $20 million a month.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. My second prescription was to (repeatedly!)

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big shifts in investment (marketing, customer experience, team sizes, tools). See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 136

Analytics Metrics Search Aggregator 136

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. The platform also hosts video using HTML5, which promises superfast download speed.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). If you use Omniture's Site Catalyst or Google Analytics or whatever, they do a good job of collecting clean data into those two segments. Download it.

Salary 130

Salary Analytics Green eCommerce 130

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

Duct Tape Marketing

DECEMBER 23, 2019

Small Business Marketing Insights for 2020 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights. I wanted to close out the year with a solo show looking ahead to the next one; let’s talk small business marketing insights for 2020.

Small Business 70

Small Business Marketing Audio Technical Review 70

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! Every Brand Marketer has written down the brand persona.

Web 164

Web Design Marketing Security 164

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. store visits, phone calls, downloads, sales), something it now refers to as ‘ All conversions ’. Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency.

Channel 37

Channel Sales Advertising Mobile 37

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. How much do you stink?

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

JANUARY 14, 2013

Setting yourself up to actively monitor what’s being said to you, about you, about your market, your competitors and by your customers, is step number one. Tools like UserTesting.com, Google Experiments and Google Analytics make up a nice low-cost toolset for these functions. Month 11 – Start Employing Smart Advertising.

Social Media 78

Social Media Mobile SMS Social Network 78

Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Media Costs).

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

JUNE 21, 2015

Free email courses work way better than offering PDF downloads: people download those to their “PDF” folder, and never open again. Never start a marketing campaign without a dedicated landing page. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management. Recycle your content for emails.

Email 48

Email SEO Campaign Agile 48

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. Revenue, downloads, and sign-ups are all examples of lagging indicators. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. A/B Testing.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. It’s not like you open up Google Analytics and the data will come telling you stuff. Step #3: Web Analytics Analysis. You don’t have generic problems.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MAY 19, 2014

The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. So the marketer is now incentivized to get lots of the right people to the site (better more relevant ads!) None of the digital analytics tools make it easy to measure true profitability.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

AUGUST 21, 2014

Software developer Patrick McKenzie aka @Patio11 (easily one of my favorite marketers to follow and learn from) asserts that 40-60% of users who sign up for a free trial of almost every software or SaaS application will use it once and never come back. Here are funnel analytics for the Bingo Card Creator new user experience: image source.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

Up and Running

MAY 28, 2015

Click here to download the first issue of Robot Paper’s comic book, Henchmen, for free. It’s a digital agency for content marketing. It’s a tough balance, this idea of doing something that you’re actually good at, or that actually has a market, versus something that you purely love doing. Why or why not?

Small Business 60

Small Business Email Startup Aggregator 60

ConversionXL

FEBRUARY 11, 2020

For its size alone, it’s a market worth exploring. Despite over a decade on Twitter and more than 66,000 followers, I’ve never really seen an impact from the following tactics, despite the fact that they’re extolled as “best practices” in most guides to Twitter marketing: Using any kind of hashtags. OR ‘download GIFs’ ?”.

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

JANUARY 29, 2008

One of my central thoughts was that it is nearly difficult, if not near impossible, to measure Engagement, as many others have passionately recommended, based only on your quantitative data (in our case Web Analytics clickstream data). Theo Papadakis is a Marketing Executive at cScape in London. Here's Theo. __. Brand index.

Analytics 99

Analytics Web Metrics Customer 99