Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem. Let's go!

Metrics 165

Metrics Advertising Marketing Social Media 165

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

eranki.tumblr.com

JULY 13, 2012

App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. Poor man’s analytics with bash. have serious security problems and seem to be able to weather a small PR storm. Better than switching off features! 5:46pm |.

Software Review 94

Software Review Database SQL Security 94

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Even when metrics are not tied to dollar amounts, collect, organize, and analyze trends in performance. Contextualize all available data relative to aggregate spend.

Marketing 48

Marketing Metrics Aggregator Social Media 48

crowdSPRING Blog

AUGUST 28, 2011

A market merely defines the aggregate of demand for a product or service and every organization, whether for profit or not participates in one. Just as businesses large and small use analytics tools to understand their traffic, their customers, and their conversion metrics, NFPs can also benefit from the tools used for this.

Lean 91

Lean Marketing Public Relations Social Media 91