Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Yet, I bet you’ve rarely seen the use of this aggregated information to deliver nudges.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

ConversionXL

APRIL 1, 2019

It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Both Sides of the Table

APRIL 4, 2011

If you have multiple versions of your product, how many are web vs. mobile? How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? 10% of our revenue is coming from direct sales of our banner inventory. Measuring viral adoption is obviously important. In 6 months? In 3 months?

Metrics 346

Metrics Startup Acquisition SEM 346

ReadWriteStart

DECEMBER 30, 2020

Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. Ultimately, optimizing deal management strengthens your supply chains and even makes your sales team more effective. Data-Driven Insights.

B2B 153

B2B Cost Management Forecast 153

Occam's Razor

APRIL 4, 2011

What's the difference between web reporting and web analysis? So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. So what about web analysis? Examples of web analysis? " That applies to what is analysis.

Web 127

Web Las Vegas Analytics Metrics 127

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 28, 2013

But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can infect your potential customers with the passion you feel for your job. The web can really do … so much.

Web 164

Web Design Marketing Security 164

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. eg switch sales focus).

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Scalable Startup

JANUARY 12, 2015

Until recently I was fairly unaware of this market, more focused on social, dat analytics, seo, superior web development, content management and CMS design as my priorities for Online Marketing projects and conversion. Online review management systems are an established part of the web for both consumer and B2B.

Management 20

Management Los Angeles Angel Investor B2B 20

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. Who is using CRM? Share information.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MARCH 20, 2019

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

Software By Rob

JANUARY 12, 2010

Luckily, Google Analytics can spell this out for you using goals. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 For more info on setting up goals check out this link.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 9, 2019

The idea is that people look where they hover, and thus it shows how users read a web page. Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. If you’ve set up enhanced link attribution , the Google Analytics overlay is great.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Up and Running

NOVEMBER 12, 2020

Your marketing budget covers all the expenses that you intend to spend on activities like: Registering a domain Buying web hosting Creating content Running paid ads Buying sponsored content Sponsoring events Publishing ads in the newspaper Partnering with influencers Hiring marketing executives, an agency, etc. Plan for the future.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. Third, SlideShare started holding sales calls with large companies to learn what would prompt them to buy the enterprise version. Except it didn’t take off. [I

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

Both Sides of the Table

OCTOBER 1, 2009

And Ron Conway has proclaimed that he wants to do up to 40-50 rapid-fire deals in the next 18 months in what is becoming known as the “real time web” (e.g. When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up.

IPO 255

IPO Investment Bankers Venture Capital Marketing 255

Both Sides of the Table

FEBRUARY 21, 2010

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?"

Analytics 138

Analytics Metrics Web Framework 138

Scalable Startup

JANUARY 12, 2015

> The Larger Market: Estimated at over $10 billion revenue per year, probably a lot more, online review management systems are an established part of the web for consumer and B2B markets. Online reviews directly impact sales, market position and business health. Other heavy hitters are Trip Advisor and Zagat. >

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Though technology tools and Web 2.0 Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JANUARY 4, 2022

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A very good lament. Wait a minute. Most important KPI?

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Time on site.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. This post details the role that UTM parameters play in traffic attribution in Google Analytics. How Google Analytics understands traffic sources. In other words, the foundation of conversion attribution is traffic attribution. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 30, 2008

The graph itself won't answer the questions "why is that up or down" or, perhaps more importantly, "is our current performance better than last year's" Product sales for you might peak each Thanksgiving (in the US). In aggregate trends can hide insights and hence "dirty" the data.

Analytics 68

Analytics Metrics Search Florida 68

Austin Startup

MARCH 15, 2017

Easily Available In the Cloud on Amazon Web Services Announced just today, BlazingDB is available in the Amazon Web Services (AWS) Marketplace creating a seamless launch and go. Rich Data Discovery Enhances Society The BlazingDB team is passionate about its ability to conduct and promote large scale analytics.

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

VC Adventure

AUGUST 12, 2010

And keep in mind here that I’m dealing generally with web services of some kind in the advice below (not consumer apps and not enterprise software). Tags: Marketing NexGen Web Product. With any broad topic, there are always exceptions to the general rules. For most products, however, this is a bad idea.

Product 106

Product API Aggregator Web 106

Duct Tape Marketing

MARCH 15, 2013

A growing number of people have also turned to RSS aggregator tools like Flipboard and Pulse that can spoon feed more visually appealing content based on chosen topics. (Of course when you don’t update a tool and actually strip away the more useful parts people will find a better tool.). If You Liked This Post. :

RSS 64

RSS Aggregator Social Media Curation 64

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Most good email providers will do this automatically for whatever web analytics tool you use. Because you control everything.

Metrics 137

Metrics Campaign Email Marketing 137

David Teten

DECEMBER 12, 2017

At Top Tier, we have been continuously refining our database and analytics engine, and we use it and other software mentioned in this article to make better decisions, spot trends, and stay in front of targeted venture capitalists and entrepreneurs. For recruitment and sales, LinkedIn is the most commonly used resource.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60