ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Card sorting is a UX research strategy popular for information architecture. You might improve user satisfaction metrics with a set of changes, but revenue per visitor goes down. Does it work?

Conversion 103

Conversion Metrics Architecture Design 103

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

VC Cafe

JANUARY 16, 2011

This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty. The MBW base stations’multi radio mesh architecture enables cellular operators to build large-scale networks and deliver high data volumes.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103