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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

Video 339
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Or for that matter how many tools. People matter. You matter.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

Metrics 165
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10 Video Introductions and Media Plugs for Israeli Startups

VC Cafe

Video is a great way to get your startup some viral visibility. Below are a few of the better examples of videos produced by Israeli startups and those that managed to get a plug in traditional media, reaching a huge potential audience. 1) Dealery , the daily deal aggregator gets on the evening news. Amazing, no?

Video 90
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

have the highest conversion rate and identify the content that earns the most interest from your target audience. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. You’ll be able to see which channels (paid, organic, social, etc.)

Analytics 119
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. If you want your email autoresponder to work for you as a way to build audience, relationships, sales long term, you have to change your thinking to a longer form story (kind of like a television series).

Campaign 130
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User-hostile vs. user-friendly email signup tactics: Which works best?

The Next Web

After going viral with one of my personals posts, a growing community of Web designers pointed fingers at my site because I was using an aggressive pop-up to grab emails. 1 mom that still is trying to understand what is a “news aggregator”. Mine, as I have expressed above these lines, was growing an audience. Numbers don’t lie.

Email 132