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Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

by Hana Abaza, Director of Marketing at Uberflip. Today’s marketers know that content works. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162
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Never Mind the Valley: Here's Paris

ReadWriteStart

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S.

France 163
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Digital Marketplaces Becoming a Viable Small Business Channel

Duct Tape Marketing

You either took your stuff on the road and sold it door to door or you showed up somewhere near the center of town and rented a stall in the market or bazaar. eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. photo credit: Bert Kaufmann via photopin cc. Exceed expectations.

Channel 60
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A Mile in Their Shoes: Framing Your Content Marketing Strategy

crowdSPRING Blog

There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Everything else will follow.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Paid search has always been an important tactic in any small business’ overall marketing strategy.

Search 71
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Every Brand Marketer has written down the brand persona.

Web 164
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Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Ben's Blog

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.