Aggregator Campaign Conversion SQL 
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.
ConversionXL
MAY 13, 2020
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?
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ConversionXL
JANUARY 8, 2020
Working with this dataset can be valuable in terms of understanding the underlying structure of Google Analytics data and experimenting with a number of advanced statistical and data mining techniques that can’t be applied when the data is in aggregate form (which is the norm with standard Google Analytics.). Let’s have a closer look.
ConversionXL
FEBRUARY 18, 2020
For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Only Google knows.
Occam's Razor
JULY 15, 2014
The problem is further compounded by our reliance on last-click conversion tracking. Your dashboards don't need more wiz-bang graphics or for them to be displays of your javascript powers to sql your hadoop to make big query cloud compute. I recommend a shift to Profit Per Click and Avinash Kaushik's custom attribution model.
ConversionXL
OCTOBER 15, 2019
But customer paths are non-linear and pretty complicated— sooo many things influence conversions. . When you’re working in a multichannel business and a big chunk of conversions happen offline, it gets even worse. You need to prove that your online marketing campaigns drive offline revenue. But they can’t make sense of it all.
Occam's Razor
JANUARY 7, 2014
11: Close to zero aggregated analysis exists, everything's segmented. #10: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Site Conversion Rate. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value?
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