Remove Aggregator Remove Campaign Remove Design Remove Portfolio
article thumbnail

Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want.

Metrics 55
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Recommendations can be powered by aggregate data, which determines the relevance of a certain item in relation to a given context, or user specific data, that fuels personalized recommendations. Here, an item can mean a piece of content, a product, or even a person (in the case of dating sites, for instance). Popular Products.

article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161
article thumbnail

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide. Rinse and repeat.

Analytics 124
article thumbnail

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The latter is particularly useful as an aggregated view for senior executives. A lousy 17%. See what I mean?

article thumbnail

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118