A Quick Primer on B2B Conversion Optimization
ConversionXL
NOVEMBER 3, 2016
In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. What do they have in common? Employees and managers.
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