Aggregator Campaign IP Lead Generation 
ConversionXL
NOVEMBER 3, 2016
For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. In addition, there may be multiple personas you need to address with different campaigns and pages. Account-Based Marketing. What do they have in common?
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. How much profit did you generate? " Right-time.
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