Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc. Large companies] win by locking competitors out of their sales channels. trade secret).

Intellectual Property 143

Intellectual Property IP Startup United States 143

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Today sellers can find viable marketplace distribution in places like Amazon, Buy.com, Newegg, Ariba as well as eBay. eBay was one of the first to crack the marketplace code online. Advantages of digital marketplaces.

Channel 61

Channel Small Business Distribution B2C 61

YoungUpstarts

OCTOBER 2, 2014

We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel. A lot of marketers are doing well in terms of authoring and distributing their content.

Marketing 162

Marketing Curation B2C Audience 162

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 159

Business Model Distribution Aggregator Channel 159

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Steve Blank

MARCH 15, 2011

what distribution channel? We graded them on a scale of 1-5, posted our grades and comments to a shared Google doc, and had our Teaching Assistant aggregate the grades and feedback to pass on to the teams.). Channel : Mowing and agricultural equipment dealers. what’s the product? Our first team up was Autonomow.

Business Model 237

Business Model Nebraska Peru Germany 237

Up and Running

NOVEMBER 20, 2014

Traditional distribution services no longer work. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Take distribution into your own hands and advertise press to your target customers through channels like Facebook.

PR 145

PR Small Business SEO Warrant 145

Up and Running

MAY 1, 2014

Marketing and Sales Plan. What marketing and sales tactics will you be using? Highlight the key aspects of your financial plan, ideally with a chart that shows your planned sales, expenses, and profitability. Marketing and Sales Plan. Distribution. Who are you selling to? Read more ». Read more ». Key customers.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Both Sides of the Table

JUNE 6, 2012

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

Media 302

Media South Korea Distribution Technical Review 302

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. If you truly create strategic dashboards do this every six months.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

SEPTEMBER 10, 2019

Design, Product, Marketing, and Sales get pissed that you’re not in sync. I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing. Once it’s mostly automated, that frees up your time to go build another channel.

Conversion 133

Conversion Technical Review Channel Engineer 133

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. Do you know how they create demand?

Silicon Valley 188

Silicon Valley Startup RSS Customer Development 188

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

DECEMBER 12, 2017

Ramanan Raghavendran, Managing Partner at Amasia , explains how they’re managing their processes: “At Amasia, our distributed presence on both sides of the Pacific mandates the use of technology to be effective, timely and coordinated. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. "Let's just get people on the phone and our sales reps will convert!" Neither Macy's, Best Buy, nor PetSmart does anything close to this clever.

Web 164

Web Design Marketing Security 164

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. We live, think and breathe digital music distribution. FanGager - Company Website. TVersity - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

The Next Web

DECEMBER 8, 2013

Start with aggregating scarce and in-demand inventory. It is essential for marketplaces to focus on creating critical mass in one specific segment of the customer base via marketing and sales. Some supply is perishable such as one-of-a kind collectible baseball card because it’s not available for sale once it’s bought.

B2C 136

B2C B2B Demand Vertical 136

VC Cafe

APRIL 8, 2010

Ratiopharm, a privately-owned subsidiary of German holding company VEM, was founded in 1973 and has annual sales of about $8.6 The British mobile payments and messaging aggregator will become part of Amdocs’ OpenMarket US mobile transactions hub. Teva, Israel’s largest company, has a market value of about $56 billion.

OTC 68

OTC Brazil Paraguay 68

ConversionXL

OCTOBER 15, 2019

When examining the ROPO effect, traditional brick-and-mortar sales virtually vanish for certain categories. For instance, say you want to understand what share of your offline sales were influenced by online ad campaigns. Combine data about offline sales and user behavior on the website, taking into account order completion rates.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

DECEMBER 12, 2011

As you improve the user experience, information architecture and relevancy of content on your site, it is important to keep an eye not on the rather useless metric of Average Page Views per Visit or Average Time on Site but rather on the distribution of page depth. Where is it? Checkout the Time Lag report. Deep insights await.)

Metrics 151

Metrics Web Analytics CPA 151

www.chubbybrain.com

SEPTEMBER 28, 2011

Marc Hedlund of Wesabe talked about this in his post-mortem stating: Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. 10 – A “User Un-Friendly” Product. 3 – Not the right team.

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89

ConversionXL

FEBRUARY 5, 2014

In 2013 Mazda started installing Stitcher – the second most popular podcast aggregator – in the actual dashboards of their cars. Look at the history channel, they’re doing shows like Ice Road Truckers and Monster Quest because they’re convinced nobody wants to watch even half-hour history shows. image source.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. Media Market. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn. “The

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131