Remove Aggregator Remove Channel Remove eCommerce Remove Europe
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast.

Video 339
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? How did that effect their average order value?

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Saving money online has been a real driver of ecommerce growth in 2010. Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance.

Internet 114
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Startup Resources

www.vccafe.com

aggregation. IAB Europe. Roku Channel Store. Advasense Technologies. Advent Venture Partners. advertising. Aerotel Medical Systems. AFCV Holdings. Afterdownload. Airbase Systems. Alan Patricof. Alex Osterwalder. Allon Bloch. Allot Communications. Alma Lasers. Alon Bloch. Due Diligence. Dune Networks. Dyslexic Entrepreneurs.