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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Europe is roughly the same as the US. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast.

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! He created Fox Kids Europe and took it from scratch to worth North of 1 billion Euros in value and was ultimately sold as part of a $5.3 The media world now has its own leader running the largest YouTube multi-channel network startup. billion deal to Disney.

Video 320
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165
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Never Mind the Valley: Here's Paris

ReadWriteStart

LeWeb , Europe's largest (and the world's second largest) Internet conference is held in Paris every December. so it shouldn't be long till they hop across the Channel. They're going strong , and constantly adapting their platform to users' changing needs for information and social media aggregation. The Funding.

France 163
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? How did that effect their average order value?

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Since 2006 they have added offices outside of Boston including Menlo Park, Europe, and China. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. The in invest in IT (Software + Internet + Healthcare).

Vertical 265
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

And you would promote your music through expensive and limited media channels (radio, who had a strangle hold on market) and retail shops (who could control placement and promotion). If audiences liked your music then you had to sell them physically at Tower Records or similar. That was the only way. 4 billion videos are watched daily.

Media 302