ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The long-term game completely changes: At scale, these channels can 10X the size of most companies.

Conversion 133

Conversion Technical Review Channel Engineer 133

Both Sides of the Table

APRIL 10, 2010

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. From a PR perspective I would have made those announcements 2 weeks after the conference.

Acquisition 287

Acquisition Developer Management Advertising 287

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Campaign 128

Campaign Analytics Metrics Search 128

David Teten

DECEMBER 12, 2017

Our proprietary data science tool cumulatively looks at 100+ factors within 6 macroscopic categories: Team, Financial Performance, Customer and PR traction, Industry and Competition, Product and Brand value, Valuation, and Exit probability, to quantify an investment “Merit Score”.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign. Test one: +$1 mil. Not to zero.

Analytics 101

Analytics Programming Global Campaign 101

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Tina Chan, Social Media Manager, GEECL.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. Twitter is an excellent distribution channel for us. (B) This is the blog post I needed to read. niners.boi Do you think we can ever take [link] mainstream?

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Duct Tape Marketing

MAY 11, 2023

And so what was happening is just this creative aggregation of ability and, and enhancement just seemed to kind of have a, a universal appeal. How do you open those channels up? PR companies, ad companies can work with it because the brief is clear and there's a commitment, there's an authenticity. express how you do things?

Aggregator 74

Aggregator Cofounder Networking Audio 74

Cracking the Code

FEBRUARY 4, 2008

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Channels are very hard for SaaS companies to build, so don’t base your plan on SI’s and traditional ISV’s. Its a whole new ecosystem. Stay local.

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). " And example of demographic and psychographic segments.

Metrics 166

Metrics Marketing Search SEO 166