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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165
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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? Help create New Sales channels and Revenue generating models.

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5 Ways to be More Profitable Before Christmas by Christine Rico

Mike Michalowicz

Be sure you understand how to make every aspect of the business repeatable and scalable: aggregation, ingredient purchasing, production, fulfillment, customer experience and customer retention. Bringing in revenue is the hardest part of any business. I think more important to focus on revenue than simply cutting costs.

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How to Write a Business Plan

Up and Running

You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Every industry has different distribution channels and the best way to create your distribution plan is to interview others in your industry to figure out what their distribution model is. Social Media. Strategic Alliances.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

All revenues from your subscription are donated to charity. Revenue is what the customer will pay for a product or a service. Hopefully, you spend less on acquiring the order than the revenue you earned. As an example, revenue from selling an iPhone is approx. Gross Profit is revenue minus Media Costs minus CoGS.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

If you can fix that, more revenue will immediately flow into your client's bottom-line. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you have a lot of them, aggregate them up. Who is to blame?

Analytics 131
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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 326