ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. Now you can two levels to get your cost-to-acquire down.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

APRIL 14, 2009

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Our cost to acquire a customer on AdWords was only a few cents.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. Influencing strategies also attempt to exploit brand loyalist behaviors for retention and promotion within the market.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI).

Social Network 130

Social Network Viral Social Media B2C 130

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI). This post contains video, click to play].

Social Network 73

Social Network Viral Social Media B2C 73