Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines spent a long time recovering from that debacle. Build your brand and expert visibility. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

MARCH 25, 2023

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Valuation 235

Valuation Revenue Viral Retention 235

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JUNE 21, 2020

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 434

Revenue Valuation Viral Retention 434

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying. pic.twitter.com/8i7vXeJG65. —

Curation 100

Curation Social Media Viral Startup 100

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. You’re not allocating enough costs to gross margin or the cost to acquire a customer. Priority depends on your goals (e.g.

Restful 202

Restful Founder Revenue Acquisition 202

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. Now you can two levels to get your cost-to-acquire down.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines spend a long time recovering from that debacle. Build your brand and expert visibility. You need to be there.

Social Media 246

Social Media Media Reputation Viral 246

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land. for every $1.00 Just wait!

Business Model 335

Business Model .Net Revenue IPO 335

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines is still recovering from that debacle. Build your brand and expert visibility. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

AUGUST 10, 2014

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

JUNE 26, 2016

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 145

Revenue Valuation Startup Viral 145

Up and Running

JANUARY 22, 2020

Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. And when done right, it can have a remarkable impact on customer engagement and retention. Push cannabis marketing campaigns are relatively cost-effective… and convert into sales.

SMS 101

SMS Marketing Affiliate Social Media 101

David Teten

MAY 1, 2013

It will dramatically lower your marketing costs in the long run. My recommendation is to start your company with a free or very low-cost domain name, with a strong preference for dot-com. If it is impossible to acquire your desired domain name early on, we recommend registering a similar name (e.g.

Naming 114

Naming Semantic Venture Capital Startup 114

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines spend a long time recovering from that debacle. Build your brand and expert visibility. You need to be there.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines is still recovering from that debacle. Build your brand and expert visibility. You need to be there.

Social Media 198

Social Media Media Marketing Reputation 198

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Cracking the Code

DECEMBER 1, 2009

Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1). Global warming: a plague for humanity? ► 03/18 - 03/25. (1). ► 02/11 - 02/18. (2). Getting the most of your online marketing: the In. ► 2006. (7).

Software Review 48

Software Review Technical Review Cloud Europe 48

The Next Web

MARCH 2, 2014

Successful mobile games rely on virality and retention just as much as monetization to stay afloat. In these cases, make a donation as a studio to the non-profit and let players know that your game is helping to support that cause. How everybody benefits.

Mobile 142

Mobile Global Campaign Viral 142

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Every additional sales channel costs resources and increases scope. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436

Product Viral Channel San Francisco 436

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

crowdSPRING Blog

AUGUST 20, 2018

Multichannel Merchant explains: One of the most viral examples of the “surprise and delight” strategy came from a rather traditional, old-fashioned brand: Morton’s Steakhouse. Practical Ecommerce looked at the benefits Zappos got from this “act of customer service heroism”: It almost certainly cost Zappos money. Free gift inside!

Las Vegas 63

Las Vegas Philadelphia Small Business Marketing 63

Hippoland

OCTOBER 16, 2016

High infrastructure companies Traditionally, software investors have loved being in the software industry because the capital costs are low and also because you can get something into the market quickly. Do you have virality built into the product? You don’t see a lot of “self-taught” folks in this category.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. Influencing strategies also attempt to exploit brand loyalist behaviors for retention and promotion within the market.

Social Media 60

Social Media Media Viral Channel 60

Startup Lessons Learned

APRIL 14, 2009

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 24, 2014

Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does – including marketing & customer retention strategies. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI).

Social Network 130

Social Network Viral Social Media B2C 130

The Startup Toolkit

FEBRUARY 27, 2012

It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally? Focus on retention. Focus on cost of acquisition versus lifetime value. It’s tempting, too.

Metrics 46

Metrics Retention Viral .Net 46

ConversionXL

SEPTEMBER 2, 2019

Going social improves the quantity and quality of data your marketing team receives, enabling you to make more informed decisions about everything your business does—including marketing and customer retention strategies. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI).

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Listen to creative elements wherever you get your podcasts.

Retention 74

Retention Canada Channel Pay to Play 74

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Reid Hoffman

MARCH 19, 2019

And, as the industrial revolution showed us, there are some real costs to scale. The implication is that blitzscaling ignores things like “business model innovations that were rooted in a future that the competition didn’t yet understand” in favor of “spending to acquire customers below cost.”. The third is high gross margins.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Conversion Rates, Landing Page Optimizations, Funnel Optimizations, Viral Loops, Quick questions and insights are they typical examples of usecases of exploration. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67