ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that had a sales cycle of less than x weeks. Optimizing the sales process is a tricky topic, as there are many ways to do it. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. Although experts estimate that these costs will comprise upwards of 15-20% of your total net sales, the only way to know how much your business truly needs to budget is to calculate these numbers for yourself.

eCommerce 99

eCommerce Cost Forecast Operations 99

ConversionXL

FEBRUARY 26, 2020

For example, imagine it’s mid-November and you share a link in a Facebook group to drive traffic to your winter sale promotion. The UTM Parameters on the link might look like this: [link] facebook &utm_medium= social &utm_campaign= winter-sale &utm_term= shop-now-40-off &utm_content= facebook-group-title_november.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. As their PPC agency, we had to justify this dip. Combining Google Analytics with CRM and ecommerce platform data.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? If you have a lot of them, aggregate them up. Fruition Internet Marketing. Hello Josh.

Analytics 131

Analytics Marketing Campaign Metrics 131