ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Startup Lessons Learned

APRIL 14, 2009

This is an incredible skill, one that most engineers overlook. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. So heres the question that I pose to you - our startup helps software companies develop a scalable revenue engine in the form of software-specific hardware devices.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

We practice it religiously in the engineering team at HubSpot and the insights are always there, highly valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55