Up and Running
MAY 21, 2014
John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.
The Startup Magazine
APRIL 25, 2021
Digital marketing experts think that Search Engine Optimization (SEO) is one of the best strategies to follow for law firms. In the last few years, online directories have emerged as mini search engines that offer targeted results to users. Another newer strategy that a lot of experts recommend is holding as many webinars as possible.
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ConversionXL
NOVEMBER 3, 2016
There you want to look at things in clumps and aggregates. Webinars perform particularly well in a B2B context. As Scott Brinker said in Search Engine Land : Scott Brinker: “In B2B, where respondents are more risk aware, they’re even less comfortable making leaps of assumption. Whitepapers are a classic. Image Source.
Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Two others – that each team member give their input independently and that the results be objectively aggregated – are also key parts of building a meritocracy. Expo SF (May.
The Next Web
MARCH 2, 2014
Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. High quality traffic.
Startup Lessons Learned
JUNE 5, 2009
I think this idea is particularly appealing to those of us from an engineering background. It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior.
Duct Tape Marketing
MARCH 27, 2018
The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. Have I lost you? I hope not! The role of content upgrades.
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