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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Product ratings in Search results. Event details that appear in search results. The Three Schema Formats.

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The Local SEO Playbook – Your Guide to Local Rankings

Duct Tape Marketing

Search engines are busy trying to adopt a consistent markup protocol to help use HTML code to properly identify things like businesses, reviews, addresses, books, movies and the like. Whatever you show listed as the NAP on your Google My Business Page, you’ll want to use consistently on your own website and across all directories.

SEO 48
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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Most impressively, Maxymiser automatically builds a customer profile that aggregates data on historic and in-session behaviors and visitor attributes for each unique visitor to your page. By editing HTML before it leaves the server, it is popular with self-hosting companies and security-conscious clients.

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5 Ways to Use Other People’s Content in Your Marketing

Duct Tape Marketing

One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities. Using tools like AllTop , GoogleReader , NewsVine or PopULRs you can easily locate and aggregate content related to topics of interest to your readers.

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Lab Usability Testing: What, Why, How Much.

Occam's Razor

Tests can be conducted with live version of the website, beta versions, on-screen HTML or PowerPoint prototypes, or even with paper printouts. Aggregation of Marginal Gains: Recession Busting Analytics! Share your experiences, feedback and critique via comments. Lab Usability Testing: What, Why, How Much.

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How and Why I Still Use Delicious

Duct Tape Marketing

Bookmarking is a pretty basic skill these days as you must be able to find and aggregate large amounts of information of risk drowning in the virtual sea of stuff related to your chosen field. I use it for research and I use it to publish filtered content to a number of pages. Basic bookmarking.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

It's a comprehensive program with national sales training, HTML emails, a very cool interactive Flash landing page about the 8 ways to save, brochure and presentation for the sales people, extending reach via social media, etc. Not one of these ways is low rates. It launches November 16. Same goes for online business networking.