Aggregator IP Lead Generation Metrics 
ConversionXL
NOVEMBER 3, 2016
Do we get a higher lead value from those who fill out a form or those who contact sales? What types of micro-conversions produce the highest lead values? What Are Your Goals, and What Are Your Metrics? For further reading on B2B goals and measurement, check out this article on better measuring lead generation.
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.
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