Aggregator IP Lead Generation SEO 
ConversionXL
NOVEMBER 3, 2016
For further reading on B2B goals and measurement, check out this article on better measuring lead generation. There you want to look at things in clumps and aggregates. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. Account-Based Marketing. Image Source.
Occam's Razor
APRIL 29, 2013
1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.
Expert insights. Personalized for you.
48 
Let's personalize your content