Remove Aggregator Remove Marketing Remove Metrics Remove Vertical
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030. trillion by 2030.

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Visual Engagement Metrics: Your Optimization Secret Weapon

ConversionXL

In 2010, Dr Anne Aula, Senior User Experience Researcher at Google, gave a presentation where she presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Increasing these metrics is merely correlational with increasing conversion rate.

Metrics 65
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. In many ways, this approach is anathema to traditional content marketing. This approach isn’t just limited to enterprise companies.

B2B 133
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. aggregates resources from all the VCs. AskAnything.VC Fundraising.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. How is competitive intelligence data collected? .

Metrics 60
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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of which operate in different countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? What are your business requirements? Image source ).

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.

Mobile 48