Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory.

Metrics 346

Metrics Startup Acquisition SEM 346

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis.

Search 103

Search PPC Matching Analytics 103