Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The First Class.

Lean 298

Lean Business Model Customer Development Guinea 298

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 385

Lean Security Asia SBIR 385

Steve Blank

JULY 13, 2021

By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. The Rise of Business Schools – Management as an Occupation. The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S.

Lean 433

Lean Agile Business Model Business Plan 433

Steve Blank

JUNE 18, 2013

The Lean LaunchPad entrepreneurship curriculum has caught fire. I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 286

Lean Agile Customer Development Business Model 286

Steve Blank

DECEMBER 13, 2010

But to give you a sense of how fast they are moving, it’s only been a week since I posted the syllabus for our new Stanford entrepreneurship class Engr245 ( The Lean Launchpad.) Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad.

Chile 235

Chile Silicon Valley Lean Agile 235

Startup Lessons Learned

JANUARY 12, 2010

Lessons Learned by Eric Ries Tuesday, January 12, 2010 Amazing lean startup resources A year ago, there was no lean startup movement. I continue to believe that the explosion of interest in the lean startup has very little to do with me. If you are attempting to apply lean startup ideas in your own business - you are not alone.

Lean 146

Lean San Francisco Wiki Startup 146

Steve Blank

JANUARY 30, 2013

I earnestly believe that large corporations should emulate Lean Startups (Business model design, Customer Development and Agile Engineering.) If I were starting a corporate innovation program today, I’d use the Lean LaunchPad classes as the starting framework.

Programming 265

Programming Technical Review Incubator Intellectual Property 265

Steve Blank

JUNE 12, 2020

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique.

Oakland 301

Oakland Asia Lean Video 301

Steve Blank

JUNE 18, 2013

The Lean LaunchPad entrepreneurship curriculum has caught fire. I wondered if business plans and 5-year forecasts were the right way to plan a startup. It dawned on me that the plans were a symptom of a larger problem: we were executing business plans when we should first be searching for business models.

Lean 178

Lean Agile Customer Development Business Model 178

Steve Blank

MAY 23, 2016

Established businesses execute business models while startups search for them. I was a lone voice inside one of the country’s leading business schools challenging the conventional wisdom of the last 40 years, proposing that everything we were teaching about starting companies was wrong. How did this happen?

Lean 221

Lean Technical Review Vietnam Engineer 221

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean 120

Lean Incubator Business Model Channel 120

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Here are the first five.

Lean 256

Lean Business Model Agile United States 256

Steve Blank

MAY 18, 2020

Or perhaps you would like to join a team creating a new business, or reinventing an existing business, and learn the lean startup techniques that will be critical to our recovery. Stanford’s Lean LaunchPad. This class is not about how to write a business plan.

Lean 436

Lean Business Model Affiliate Incubator 436

Steve Blank

OCTOBER 24, 2014

—— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. Product/Market fit now has its own book.

Business Model 335

Business Model Design Customer Development Lean 335

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Don’t Throw the Tomatoes.

Search 320

Search Business Model Customer Development Agile 320

VC Cafe

JULY 26, 2020

.” Steve Blank, “Is the lean startup dead?” ” The Lean Startup movement started out of necessity. Most principles of Lean Startup remain true, as described by Steve Blank in The Lean Startup Changes Everything : Business Plans are dead: Startups a series of hypothesis that need to be tested.

Lean 214

Lean Seed Capital Startup Burn Rate 214

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. While these objectives provide an illusion of progress, in reality they do little to validate the business plan hypotheses about customers and what they will buy.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

NOVEMBER 11, 2010

This startup search process is the business model / customer development / agile development solution stack. When founders discover their assumptions are wrong, as they inevitably will, the result isn’t a crisis , it’s a learning event called a pivot — and an opportunity to update the business model.

Agile 250

Agile Business Model Customer Development Lean 250

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Entrepreneurs put together their funding presentation by extracting the key ideas from their business plan, putting them on PowerPoint/Keynote and pitching the company – until they get funded or exhausted.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Many entrepreneurship courses focus on teaching students “how to write a business plan.” This class is not about how to write a business plan.

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

JANUARY 25, 2010

Most of the time the darn customers don’t behave as you predicted. How Does Customer Development, Agile Development and Lean Startups Fit? The Customer Development process is the way startups quickly iterate and test each element of their business model. Sort of…but better.

Agile 335

Agile Startup Silicon Valley Business Model 335

Steve Blank

JUNE 7, 2019

Followed by an 8-minute slide presentation follow their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. All the presentations are worth a watch. Team: Panacea.

Oakland 266

Oakland Lean SBIR Afghanistan 266

Steve Blank

FEBRUARY 16, 2012

The idea of a Business Model competition first emerged when I realized that Business Plan writing ought to be taught in English Departments – as they’re the best example of creative writing entrepreneurs will ever do. The Business Plan ?- And your revenue plan is something more than a hallucination.

Business Model 263

Business Model Customer Development Utah Business Plan 263

Steve Blank

MARCH 29, 2010

The key things I want students to take from the class are: Understand that a startup is a temporary organization designed to search for a profitable business model. Learn how to put together a business model , not a business plan. Class Logistics. As described in the previous post , this is a hands-on class.

Business Model 226

Business Model Silicon Valley California Engineer 226

Steve Blank

MARCH 18, 2011

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. The Business Plan (Concept- Alpha-Beta - FCS ) became the playbook for startups. 2001 – 2010: Back to Basics: The Lean Startup.

Internet 334

Internet IPO Silicon Valley Agile 334

Steve Blank

MARCH 11, 2015

More agile competitors are starting to eat into our business. The strategy and structure for 21st corporate innovation will come from emulating the speed, urgency, agility and low-cost, rapid experimentation of startups. But running a Lean Startup inside an organization designed for execution is an exercise in futility.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

NOVEMBER 15, 2011

Our Lean LaunchPad class teaches scientists and engineers that starting a company is another research project that can be solved by an iterative process of hypotheses testing and experimentation built around the business model / customer development / agile development solution stack.

Silicon Valley 242

Silicon Valley Lean Customer Development Business Model 242

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. It needs the tools and processes pioneered in Lean Startups. This is a big idea. What to Do?

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean 244

Lean Silicon Valley Startup RSS 244

Startup Lessons Learned

JANUARY 2, 2009

For the rest of us, there is an alternative: to create credibility by building a lean startup. We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. The only folks who invested in me were the ones who barely understood the business plan.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Startup Lessons Learned

JUNE 5, 2009

Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. This model of joint accountability is at the heart of the lean startup, and is just as applicable to venture-backed, bootstrapped, and enterprise startups. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

SEPTEMBER 8, 2008

We just had our app support a few tens of thousands of customers, and it did well. Some combination of the dot-com crash and a just terrible business plan prevented us from having to take our scalability problems to the next level. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Steve Blank

JULY 28, 2011

From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc. And they’ll do this using the business model / customer development / agile development solution stack.

Engineer 278

Engineer Silicon Valley United States Intellectual Property 278

Steve Blank

APRIL 26, 2010

(The best entrepreneurs pivot on each hallucination until they get it right – then we call them practitioners of the Lean Startup.). It was an all day event devoted to the theory and practice of Lean Startups and Customer Development. This conference and the Lean Startup was the work of one amazing individual – Eric Ries.

San Francisco 142

San Francisco Entrepreneur Lean Startup 142

Steve Blank

FEBRUARY 23, 2016

The Lean Startup is the way most innovators build startups and innovate inside of existing companies. Change Customer Relationships to Buy-in/Support. Organizations without specific revenue goals can now use a version of the business model canvas. Here are our collective thoughts.

Business Model 120

Business Model Revenue Channel Community 120