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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

During the Cold War with the Soviet Union, science and engineering at both Stanford and U.C. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Today the U.C.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

In my 21 years as an entrepreneur, I would come up for air once a month to religiously read the Harvard Business Review. It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. I learned about Michael Porter s’s five forces.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

It’s crucial for helping brands get seen by the right customers at the right time. Consequently, starting an SEO business can be a lucrative venture. In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. Outline your financial plan and forecast.

SEO 147
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) Where Are the Customers? Product Development Diagram 1.

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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 385
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When Hell Froze Over – in the Harvard Business Review

Steve Blank

In my 21 years as an entrepreneur, I would come up for air once a month to religiously read the Harvard Business Review. It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. I learned about Michael Porter s’s five forces.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Build, Measure, Learn sounds pretty simple. Waterfall Development.

Lean 120