Up and Running

JANUARY 25, 2018

Digital businesses need to be agile and reactive too. Don’t forget to use social media channels, especially Instagram and Pinterest, to find out more about industry influencers and brands to watch. It can be hard to be nimble if your business plan is 200 pages long and has been in a drawer since you finished it.

eCommerce 96

eCommerce Business Plan Audience Lean 96

ConversionXL

JANUARY 18, 2022

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. That strategy and story serve as the backbone of a successful brand marketing campaign.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

OCTOBER 4, 2008

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Expo SF (May.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

AUGUST 31, 2018

Then we paired it with a cool icon that represents wisdom and agility, Owl. After a few weeks as company, the 3 of us opened a Slack channel to consistently share name ideas that would pop into our heads, it was quantity over quality at this point. Thanks to Heather Krug, Heather Krug PR & Marketing ! #11-

Naming 98

Naming Entrepreneur Jordan Software Review 98

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. It will be important that your CTO can execute on big projects, too, hacking away to build an amazing product that is agile. Danny Wong , Blank Label Group, Inc. startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Combining agile development with customer developm.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Brandanew

JULY 9, 2015

They may also engage with large PR houses to get the distribution going. For a small firm, while there are advantages that come with being more agile, it is also harder to compete on uneven ground as they may not have large budgets. And, as a consumer myself, I can share that it’s exhausting.

Marketing 100

Marketing SEO Metrics Agile 100

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Dont fall for it - its a trap.

Product Development 88

Product Development Developer San Francisco Product 88

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Which marketing channels drive the most traffic? Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Everyone should be articulate and agile in describing and demoing the products.)

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big. Expo SF (May.

San Francisco 68

San Francisco Lean Retention SEM 68

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Noah says, “Agile is what most software companies use. Do your own PR. Do it yourself. How to Pitch and Get Funded.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 14, 2021

Brand momentum can be calculated similarly to physical momentum (mass x velocity): Brand momentum = brand mass (your company’s size, reputation, and relevance) x brand velocity (speed of growth, agility in keeping up with industry changes). Take Tesla. Brand visibility. Short-term changes in brand awareness and perception are common.

Metrics 157

Metrics Marketing Campaign Audience 157

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Make room for a new revenue channel. What you really need is agile thinkers, thinkers who don’t have a conventional background for the role. Yeah, so there is a lot of change.

Hiring 39

Hiring Community Audience Bandwidth 39

Transformify

OCTOBER 28, 2019

Red Stag Fulfillment is a pretty agile company, and right now we're still at the point where despite a lot of growth, we don't have room to bring anyone on full time. Remote teams have different dynamics and require robust processes and efficient communication channels. Why do you hire gig workers and freelancers?

Hiring 56

Hiring Technical Review Early Stage Agile 56

Occam's Razor

DECEMBER 9, 2009

Web Sales is considered a channel in the same way our call-centre, local branches and customer account managers are. Or PR that is there to pimp the company and it's greatness to the world (not that there's anything wrong with that). Currently, I lead a small team of analysts at a medium-sized bank.

Analytics 95

Analytics Framework Web Lean 95

Occam's Razor

FEBRUARY 7, 2022

You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign. Test one: +$1 mil. Not to zero.

Analytics 101

Analytics Programming Global Campaign 101

ReadWriteStart

MARCH 27, 2011

Flip startups are agile startups that aim to exit quickly. In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. The development part is similar to a lean startup: you want to be agile. The development part is similar to a lean startup: you want to be agile.

Lean 144

Lean Startup Agile Coder 144

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley 132

Silicon Valley RSS Non-Compete California 132

crowdSPRING Blog

DECEMBER 13, 2018

This will save you scrambling in the aftermath of any potential PR disasters, and will help you: Discover how your customer feels about their experience with your business and/or product, Provide a solution or make amends to an unhappy or dissatisfied customer, and. Curved lines are visibly flexible and can communicate agility and reactivity.

Marketing 162

Marketing Charlotte Naming Design 162

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Agile is a Sham- [link]. What Every Start-up Should Know about PR – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. 4 Code-Free Steps to Launch Your Business Website – [link]. Spotify Is Raising At A Stunning $3.5

Social Media 93

Social Media Small Business Design Media 93

Startup Lessons Learned

FEBRUARY 12, 2009

In fact, you cant go through traditional channels at all. Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Now your crappy resume and low-grade references become a strength: youre obviously not wasting money on marketing. Expo SF (May.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

Community 158

Community Management Lean Software Review 158