Steve Blank

JUNE 23, 2020

As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. Revenue models and forecasts are no longer valid. While there’s agreement that companies need to adapt to changing markets, rapidly find new markets, new customers and new revenue models, the question is how ?

Customer 436

Customer Marketing Customer Development Lean 436

Steve Blank

SEPTEMBER 16, 2014

I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 291

Intellectual Property Lean IP Open Source 291

Steve Blank

OCTOBER 15, 2019

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. For the contractors, anything new offers the real risk of losing a lucrative existing stream of revenue. Companies Run on Process. Process Versus Product. The result is process theater.

Government 323

Government Technical Review Acquisition Metrics 323

Steve Blank

AUGUST 18, 2010

Here’s his story of when Customer Development failed. We were lucky to learn about Customer Development early on in the life of our startup. More importantly, we’d witnessed Customer Development’s massive success at another local startup. So how did Customer Development fail us?

Customer Development 231

Customer Development Developer Customer California 231

Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 423

Customer Business Model Restful Video 423

Steve Blank

JANUARY 25, 2011

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

Part-Time VPE 325

Part-Time VPE Agile Engineer Startup 325

Steve Blank

JUNE 3, 2010

The company loses customers, then revenues and profits decline and it eventually gets acquired or goes out of business. valued by their existing customers – fairly well. Yet most research has shown that disruptive innovation, that is innovations that go after new markets, new customers, new technologies, etc.

Search 251

Search Agile Customer Development Technical Review 251

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

JANUARY 6, 2014

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs. Waterfall – The Customer View.

Continuous Deployment 332

Continuous Deployment Customer Agile Cloud 332

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 229

Customer Development Developer Silicon Valley Customer 229

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 308

Lean Business Model Customer Development Guinea 308

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Lean 335

Lean Marketing Agile Customer Development 335

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Even more serious, startups can have radically different cash needs.

Customer Development 223

Customer Development Developer Customer Silicon Valley 223

Startup Lessons Learned

SEPTEMBER 15, 2008

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customer development , lean startup 8comments: Amy said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

APRIL 9, 2009

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. The first reaction from my CEO was, “that’s why you’re running the department.” Two paragraphs, Five bullets.

Silicon Valley 272

Silicon Valley Technical Review RSS PR 272

Steve Blank

MARCH 18, 2011

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. They taught you about customers, markets and profits. Startups needed millions of dollars of funding just to get their first product out the door to customers.

Internet 335

Internet IPO Silicon Valley Agile 335

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

DECEMBER 17, 2009

Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. When I asked him if he actually had personally left the building and talked to these potential customers, or even had gotten them on the phone, he sounded confused. Customer needs are non-deterministic.

Metrics 243

Metrics Customer Customer Development Lean 243

Steve Blank

JANUARY 25, 2010

A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. As a founder you start out with: 1) a vision of a product with a set of features, 2) a series of hypotheses about all the pieces of the business model: Who are the customers/users? Who are our partners?

Agile 335

Agile Startup Silicon Valley Business Model 335

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. existing enterprises are establishing corporate innovation groups. This is a big idea.

IRR 335

IRR Startup Business Model Agile 335

Steve Blank

NOVEMBER 18, 2010

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) In an existing company with existing customers you 1) understand the customers problem and 2) since you do, you can specify the entire feature set on day one. The Revenue Plan – The Third Fatal Assumption.

Burn Rate 253

Burn Rate Management Business Model Customer Development 253

Steve Blank

DECEMBER 20, 2013

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 247

Lean Customer Development IP Agile 247

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc.

Wiki 319

Wiki Lean Management Business Model 319

Steve Blank

FEBRUARY 16, 2012

This makes sense in a company where your customers, channel and competition are known. And your revenue plan is something more than a hallucination. Yet year after year, decade after decade, VC’s would watch as no startup business plan survived first contact with customers. It takes a ton of face-face customer interactions.

Business Model 270

Business Model Customer Development Utah Business Plan 270

Startup Lessons Learned

NOVEMBER 17, 2008

Lessons Learned by Eric Ries Monday, November 17, 2008 The four kinds of work, and how to get them done: part one Ive written before about some of the advantages startups have when they are very small, like the benefits of having a pathetically small number of customers. Talking to potential customers and competitors customers.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Steve Blank

AUGUST 5, 2010

I think you can blame Customer and Agile Development for a small part of it. It’s because the startups are doing something very new that make them “Lean&# : These startups embrace customer and agile development that Eric Ries has been evangelizing. Here’s why. Electron-based Venture Capital.

Lean 266

Lean Internet Silicon Valley Venture Capital 266

Steve Blank

AUGUST 27, 2012

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. It seemed like once a week Yuri would come back from a customer meeting brimming with new insights. And that’s where the problem was. A Pivot a Week.

Founder 323

Founder Cofounder Advisory Board Burn Rate 323

Steve Blank

JUNE 23, 2016

Intel under their last two CEOs delivered more revenue and profit than any ever before. They’re better than large companies at identifying customer needs/problems and finding product/market fit by pivoting rapidly. On the low-end, they undercut cost structures, resulting in customer migration.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? Unlike an org chart, which describes how a company executes to deliver known products to known customers, the business model canvas illustrates the search for the unknowns that most new ventures face.

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

JANUARY 4, 2010

Now with customers and early revenue, it was out raising its first round of venture money. They used Customer and Agile development to search for a scalable and repeatable business model to become a large company. Customer and Agile development to find the business model. The Web and Startups.

Hockey Stick 304

Hockey Stick Venture Capital Startup Cofounder 304

Steve Blank

MARCH 11, 2015

More agile competitors are starting to eat into our business. They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. They’ve figured out the revenue model (subscription, license, direct sale, etc.)

Widget 120

Widget Lean Business Model Metrics 120

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup Angel Investor 175

Startup Lessons Learned

DECEMBER 23, 2009

Its a gross number, not per-customer: one hit each from a million people is a very different thing than a million hits from just one person. So its reasonable to ask: whats wrong with vanity metrics, at least as a proxy for customer behavior? Its just that the declining segments customers were more valuable.

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JANUARY 15, 2010

Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. Usually, they are delivering only a fraction of the revenue they promised. Usually, they are delivering only a fraction of the revenue they promised.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105