Agile Demand Lean PR 
Both Sides of the Table
NOVEMBER 27, 2011
We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. when is the right time to go big with PR? Check it out.
Startup Lessons Learned
APRIL 25, 2011
The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Up and Running
JANUARY 25, 2018
Digital businesses need to be agile and reactive too. See Bplans article on demand validation for a more detailed look at how to do this. If you’re looking for more details on how to write a simple business plan, consider using Bplans’ free downloadable Lean Plan template.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development.
Startup Lessons Learned
OCTOBER 4, 2008
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns). Expo SF (May.
Expert insights. Personalized for you.
301 
Let's personalize your content