Remove Agile Remove Events Remove Management Remove Metrics
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

The type of disruption most companies and government agencies are facing is a once-in-every-few-centuries event. What had previously been a strength – their great management processes – now holds back their ability to respond to new challenges. People who manage processes are not the same people as those who create product.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

Metrics for this depth are rare and only long-term. We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. The metrics for this level are more concrete and objective.

Agile 139
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Kent Beck keynote, "To Agility, and Beyond"

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 4, 2010 Kent Beck keynote, "To Agility, and Beyond" Kent Beck will give the opening keynote at the Startup Lessons Learned conference on April 23. Labels: sllconf Kent Beck keynote, "To Agility, and Beyond" Kent Beck will give the opening keynote at the Startup Lessons Learned conference on April 23.

Agile 99
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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 6, 2008 Steveys Blog Rants: Good Agile, Bad Agile I thought Id share an interesting post from someone with a decidedly anti-agile point of view. Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective.

Agile 76