ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. Algorithmic segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Algorithmic segments. Acquisition segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

SEO 87

SEO Technical Review Metadata Social Media 87

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.

Technical Review 86

Technical Review SEO Metadata Algorithm 86

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. As always though context is king.

Analytics 90

Analytics Search SEO Metrics 90

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. Collaborate with reputed content creators: They only way to reach your audience is to focus on content. Your audience will trust someone who is an expert in the field.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. And VS can accomplish this without the worlds most crazy-freaky predictive algorithms of Earth and alien juice from Mars.

Design 150

Design Software Review Technical Review Mobile 150

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). at 12:33 pm @Mike – “Proving&# anything to do with Google’s algorithm is really hard. But I didn’t limit that comment to B2C software. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

Designmantic Blog

MARCH 6, 2018

She believes that before building relationships with our audiences to achieve their goals, we have to connect with them first. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Lilach Bullock. Website: lilachbullock.com. Marsha Collier.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MARCH 3, 2021

To understand buying power even more, you can use geo-targeting to segment audiences in their PPC campaigns by region and compare conversion rates and economic value. Even if it is easy to rank for a specific keyword organically, Google doesn’t consider site traffic in its ranking algorithm.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Know Your Audience’s Personalization Tolerance. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. To raise awareness on social media, show up where your audience is. What marketing looks like at each stage of the funnel. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

Is the Huge Audience on Social Media Platforms Completely Useless? + Share tips, ideas, schematics, usage shortcuts, creative implementations, solutions to top problems that hold Engineers back… you know… understanding your audience deeply and give them something of value in exchange for their attention. Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Its beauty is that it moves away from company selfishness and solves purely for audience intent. Big mistake.

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. And today, it really is an art form. What is a modern copywriter to do? Standing Out with SEO and Style. The challenge?

Demand 47

Demand B2B Curation SEO 47